Identity, Visual system

Metal craftsmanship


Identity, Visual system, Collateral Design, Signage, Art Direction


Identity for Nighthawk, an innovative small business dreaming of changing the world one custom metal build at a time.


The aesthetic of the identity is inspired by the welding process and the creative spark that drives the Nighthawk team.


The idea of the logo combines the sparks of welding with the shape of a nighthawk to create an iconic mark. The mix of continuous and dashed lines is intentional and a reference to all the engineering and planning that support each Nighthawk project. 

“If you always make the right decision, the safe decision,
the one most people make, you will be the same as everyone else.”

Paul Arden, NIGHTHAK

Making welding a craft

Making welding a craft

Making welding a craft