Rebranding for Cardiff Custom Construction, a small family business dedicated to offering high quality construction and renovation services that always have the customer's satisfaction and comfort in mind. The rebranding objective was to create an identity that will help them expand their clientele and access high-end projects.
Cardiff Custom Construction comes from a long line of small business owners. The old barrel key in the logo is both a way of paying homage to their family, and a symbol of elegance, attention to details, and things well-made.
The logo mark is a monogram stylized to look like a barrel key. The triple Cs combine to form a timeless key bow while the subtle connection of the two Fs in the name form the bit of the skeleton key. The decorative, elegant, yet modern style of the logo aligns with Cardiff's work and brand positioning.