Identity, App design, Web Design and Development

Share. Compete. Train. Discover.


Brand Identity, Design System, App Design, Web Design, Web Development


Top Challenger is the only social network for fitness – connecting and inspiring athletes around the world. It’s set to become not only the place where you share your fitness story, but also a place where you can compete with friends or fellow athletes from around the world.


In its playful simplicity, the identity is the representation of a power pose.

Created to be highly adaptable, the visual system evolves together with each fitness level users unlock.

Visual language:

Share. Compete. Train. Discover.

Share. Compete. Train. Discover.

Share. Compete. Train. Discover.

"I can say with great confidence that they will go out of their way to do whatever it takes to put in the thoughtful and necessary work to make any brand shine."