Let’s chess mate!

Let’s chess mate!

Let’s chess mate!

Let’s chess mate!

Personal Branding

Designed by LA


Identity, Design System


LA, which comes from Liviu and Alexandra, is our studio’s branding exploration. It’s an identity with multiple personalities and reflects who we are as creatives: adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work.

For each LA iteration, we aimed to integrate the idea of adaptability and transformation. Using nature as inspiration, we've experimented with shapes, colors and textures. 

The result is a compilation of utterly unique logos, each one developed into a brand, with its own voice, character and visual style. This gives us the possibility to customize how we present our studio and adapt depending on the opportunity.`


Visual language: